Tour de Yorkshire

The second event I'm going to look at is Tour de Yorkshire. Here's some information about this event:

• The event is a 3 day road cycling race.
• It's going to be held between 29 April - 1 May. 
• The 2014 Tour de France started in Yorkshire, which inspired this event to be held.
• A woman's race is scheduled to be held on 30 April.
• Overall the cyclists will cover over 320 miles.

As this year is only its second year, there's limited information on the event itself. There will be more information to report as the event moves closer. This is the official website for the event - I will be analysing how this website is used as a marketing tool for the event as it draws closer, as well as how the event markets itself. 

Tribeca Film Festival

The first event I am going to be focusing on in the Tribeca Film Festival. Here's some information about the event:

• This year's festival is taking place between April 13-24. 
• Founded in 2002 by Jane Rosenthal, Robert De Niro, and Craig Hatkoff.
• Its mission is to "enable the international film community and the general public to experience the power of film by redefining the festival experience". It celebrates NYC as a major filmmaking area.
• As well as premiering films, they hand out awards, such as 'Best Narrative Feature', 'Best Actress in a Narrative Film', and 'Best Cinematography'. 
• It has screened over 1400 films from over 80 countries since 2002.
• Has attracted 4 million people, with the festival generating $750 million for NYC's economy.
• United Airlines is the festival's official airline. Their flights offer exclusive Tribeca content to in-flight entertainment. 

The festival's official website can be found here. I will be carrying out extensive analysis into this website, as well as research into how the festival markets itself as the event looms.