The first event I am going to be focusing on in the Tribeca Film Festival. Here's some information about the event:
- This year's festival is taking place between April 13-24.
- Founded in 2002 by Jane Rosenthal, Robert De Niro, and Craig Hatkoff.
- Its mission is to "enable the international film community and the general public to experience the power of film by redefining the festival experience". It celebrates NYC as a major filmmaking area.
- As well as premiering films, they hand out awards, such as 'Best Narrative Feature', 'Best Actress in a Narrative Film', and 'Best Cinematography'.
- It has screened over 1400 films from over 80 countries since 2002.
- Has attracted 4 million people, with the festival generating $750 million for NYC's economy.
- United Airlines is the festival's official airline. Their flights offer exclusive Tribeca content to in-flight entertainment.
The festival's official website can be found here. I will be carrying out extensive analysis into this website, as well as research into how the festival markets itself as the event looms.
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