The second event I'm going to look at is Tour de Yorkshire. Here's some information about this event:
- The event is a 3 day road cycling race.
- It's going to be held between 29 April - 1 May.
- The 2014 Tour de France started in Yorkshire, which inspired this event to be held.
- A woman's race is scheduled to be held on 30 April.
- Overall the cyclists will cover over 320 miles.
As this year is only its second year, there's limited information on the event itself. There will be more information to report as the event moves closer. This is the official website for the event - I will be analysing how this website is used as a marketing tool for the event as it draws closer, as well as how the event markets itself.
Interesting choice of events which should yield some fruitful comparisons. Now you need to widen your blog to cover all aspects of these events' marketing communications. Have you set up Google alerts yet?
ReplyDeleteNothing's happened since my last comment. Remember the submission date is Monday 2nd May 2016, so you have six weeks and we need eight substantial postings to the blog.
ReplyDeleteNow you need to widen your blog to cover all aspects of these events' marketing communications. Try to find the events' more conventional marketing materials too - press ads, billboards etc. You could also say more about the sponsors and 'brand fit'. What's in it for these particular sponsors? What does that say about the demographics of people going to these events?