I signed up for Tour de Yorkshire's newsletter at the same time as I did for Tribeca Film Festival's, so again, 15 days have passed since April 12th, and I've received 2 newsletters. This is reasonable, as this has been a more-or-less weekly newsletter in the weeks coming up to the event. Both newsletters have been full of information - more information than photos, which I think is a lot better than the other way around - it is a newsletter, after all. Having the week's updates in one place is really handy, so having the newsletters every week instead of an alternative like 2 a week or 1 a fortnight is perfect.
This newsletter had lots of information, including the news from the press release I blogged about previously, news about TV coverage, and news about the event's official artist. It makes use of its blue coloured theme, reflecting the event's logo and their website. Tribeca's colours are white and yellow, but their newsletters were barely coloured at all, apart from images. Tour de Yorkshire's newsletter is much more striking in not only colour but use of visuals, and lengthier captions explaining briefly some news articles. I much prefer Tour de Yorkshire's approach to their direct mailing with newsletters.
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