Tribeca Film Festival - Sponsors

Sponsors can play a very important part in events. They can often fund the event in return for certain rights e.g. naming rights, pouring rights etc. so it's important that the event has sponsors that are a good brand fit. 

Tribeca Film Festival has a lot of sponsors, but its 'presenting sponsor' is AT&T. They are a worldwide telecommunications corporation who supply wired and wireless connection, phone networks, broadband, and more. The Tribeca Film Festival logo will always be found to include the 'Presented By AT&T' because they have naming rights of the event. This means that throughout the venue and Tribeca attendees will see this brand name all over the event, which can only bring good to AT&T.

I think AT&T is a really good fit for the event. The company is the second largest phone network in America, so out of the 400,000+ attendance, a large group of these people will recognise the company as a brand they can trust, so will, therefore, have trust in the event because AT&T wouldn't invest their money into an event that isn't any good. 

Here, Tribeca Film Festival explains the opportunities that companies are given when they sponsor their event. These include sponsorship of film programs and special events, customised programs tailored for specific brand objectives, hospitality packages and more. Tribeca makes it clear to potential sponsors what they'll get out of sponsoring their event. They also try to persuade them further by listing some impressive statistics about the event, including how it attracts 400,000+ people annually and how it had nearly 400 screenings and over 100 parties and events in 2014, further showing the potential sponsors how well promoted their brand will be over the course of the festival.

In terms of demographics, as AT&T provides network to phones, TV's, computers and more, a lot of people are going to have heard of it, especially in the U.S. where the company is based. In 2016, it would be strange to be over the age of 18 and not have a phone of some sort, no matter your age, or at least Internet on a computer, so most people will need a network provider. AT&T is a service that anyone from any demographic could utilise, making it a great sponsor for the Tribeca Film Festival because arts and cinema can be enjoyed by all demographics too because it's so broad and diverse. The sponsor and the event have the same sort of background of bringing and connecting people together, so overall I must say that AT&T is a perfect fit for the Tribeca Film Festival.

Aside from the presenting sponsor, the festival also has 25 signature sponsors, 6 industry sponsors, and 2 industry event sponsors, so they have a lot of support from lots of well known brands, like Chanel, Samsung, and Dolby. For the full list of Tribeca Film Festival sponsors, click here.