Tribeca Film Festival - PR

Tribeca Film Festival have released 18 press releases for the 2016 event, starting from August 2015. Released on the 6th April 2016, this press release is announcing the jurors for the festival's awards, including categories such as Snapchat Shorts, Feature Film, and World Documentary. 

The document is 6 pages long and is very content heavy. Press releases should generally get a lot of information into a small amount of text. Reading through it, the document starts with three roles, the prizes, and the date of the award announcements. It then goes on to list the award categories with the respective jury listed underneath. Each entry and juror have a few sentences acting as a short biography. After all this, there's then about half a page explaining the types and prices of available tickets, and where to purchase them, and then a few paragraphs about the festival itself and the sponsors, concluding with the contact details of press contacts. I definitely feel like this could've been cut down. The information about the jurors could've easily been cut down to three pages, leaving one page for a smaller introduction to the press release and extra information about the festival. This press release feels more like a persuasive advertisement than it does a press release. I understand the need for a bit of information about the juror, but it almost starts to sound like the event is persuading the reader that the jurors are good enough.

Deadline, an online entertainment magazine, wrote a report on the press release the day of release which you can read here. The article is pretty much just a comprised version of the document, bringing together the information that the public needs. The start of the article is practically a copy and paste of the press release's introduction, perhaps proving that this information is necessary to readers. They have then listed all the jurors, removing the additional information about each person, cutting the content down by quite a lot. I think this was a good idea - the public doesn't really need to know (or care) about these juror's life achievements - they just want names. The article hasn't really changed much from the press release apart from that, so I think this means that the press release was pretty effective in its information communication. There wasn't a great deal of coverage concerning the announcement of the festival's jurors, so this isn't great, but a few names in the press release are sure to have fanbases based on social media, such as DJ Khaled, Chloe Grace Moretz, and Steve Aoki, so word about the jurors would've spread this way too, so I think the press release overall was sort of successful. I think with less unnecessary information it would've been better.