I signed up for the Tribeca Film Festival newsletter on April 12th, and since then, 15 days have passed and I've received 13 newsletters via email, most of them being sent to me during the festival. I found the newsletters I was sent before the festival were a bit pointless. They didn't tell me anything new, or anything I couldn't have found on the website on the way to signing up for the newsletter. It seemed to comprise of half content, half information about the event's sponsors.
The format of the emails isn't great. It's mostly just big photos with a small caption, and lots of white space. It doesn't provide much information about anything in particular and doesn't excite me or encourage me to follow any links. It does include links to their social media which is good promotion for them. I've received emails from companies who includes lots of moving images (videos, GIFs), colour, and generally are just more appealing to look at and therefore I'm more likely to take an interest in what the email is showing me. Tribeca could use the opportunity they have here with their direct mailing to perhaps do some competitions or giveaways to newsletter readers to entice them and get them involved.
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